The internet kills Gap's new logo
Gap Inc. on Monday announced it will drop a new version of its logo, a logo the clothing retailer has used for more than 20 years. The new logo featured a white background, black letters and a small blue square in the top right corner. After the company proposed the new logo on its website on October 4, the internet lit up with snotty comments about the new look. "It reminds me of the old Microsoft Free Clip-art galleries," one Facebook user wrote. Another wrote, "It totally looks like a powerpoint design!" The company responded with a Facebook post of its own on Monday, "OK. We've heard loud and clear that you don't like the new logo" the company said. "We've learned a lot from the feedback. We only want what's best for the brand and our customers." More than 1,700 people clicked that they "liked" that decision. After the logo complaints started rolling in, Gap decided they would "crowdsource" the design of its brand, meaning it would take alternate suggestions from fans and might decide to use one of them, but on Monday the company said that idea didn't work either because they didn't feel crowdsourcing was truly them. For now, the company is going to keep their old logo, but will change it in the future.
Going above and beyond :]
No comments:
Post a Comment